link building

Link Building involves the placing of Text Ads on Powerful Websites which we refer to as Publisher Websites. Each Text Ads has a link from the Anchor Text (Key Phrase) to the Client Website. This is often referred to as a Client Landing Page.

The link from the Text Ad placed on the Publisher page to the Client’s Landing Page is called a SEO article.

Google will only recognise Links that are of a Good Quality and are relevant. Good Quality Links are those which are well written and placed on Powerful websites generally with a High Page Rank and contextually relevant for the chosen Key Phrase. This is very important.

Relevant Links are those that are placed on a Publisher page that contains the same Key Phrase as that which is being promoted in the Text Ad. This is essential to a successful Link Building Campaign.

A SEO article that is placed on a non-relevant Publisher page can actually do more harm than good for both the Publisher and the Client so it is vital to know where your SEO articles are being placed for every single Link.