Clients

Clients who are looking for a new Digital Marketing Agency often spend a lot of time and energy researching and meeting with various different companies to make sure they make a selection that meets their needs.

This questionnaire helps to identify initial teething issues and is a vey good way of ensuring that our relationship starts off on the right foot and develops into a very strong and effective working relationship.

Do you have a web site?
This is a simple but necessary question. A web site is a pretty important part of search marketing.

Do you currently use any web analytics solution?
Historic data about the site’s performance can make life a lot easier when doing the initial legwork and research of the search contract. If you don’t currently have analytics, please implement it ASAP so we’re not going in blind.

What type of server is your site hosted on? Linux vs. Windows
If we have a lot of server issues to address, like 301 redirects, we need to know what kind of server we’ll be working with.

Is your site built on a template or CMS platform?
Some templates and CMS setups can be extremely restricting and make it almost impossible to do even simple optimization tactics. This battle is a lot easier to fight if we know about it ahead of time, as opposed to digging in and hitting this massive roadblock.

How many pages does your site have?
Some sites have 10 pages. Some sites have 100 pages. Some sites have 1000+ pages. We have different strategies depending on the size of the site.

Has any optimization been done in the past?
If the answer is yes, the conversation usually ends up being about what was previously done, the tactics used and the success (or lack of) from the search campaign. We like to get as much data as we can about past optimization efforts to cut down on the amount of work, and possible hair-tearing, as possible.

Has a site audit ever been completed?
Sometimes sites will have third-party audits completed without actually implementing the suggestions. If this is the case, it would help us enormously if we could get that report.

Has any optimization been done for local search?
Another simple but often overlooked issue. While it’s not applicable to all sites, local search is becoming a bigger and bigger factor. If local search hasn’t been address for the site before, it needs to be a priority now.

What are the primary goals or calls-to-action of the site?
We need to have a crystal clear picture of what your users are going to be doing on the site in order to target the right user group.

What keywords are currently being targeted?
A few seed words can make our keyword research a lot easier. You might not be focusing on the right keywords, but have a good idea of what your products/services are about and this helps us to offer a great starting point when searching for the best key phrases to use.

What geographic area is being targeted?
Spelling, server location, top level domains are all issues that need to be addressed when targeting specific geographic regions. We also need to inquire as to any further geographic expansion you might be undertaking – hence we can make sure our plan adopts your long-term goals too.

Who are your main competitors online?
Once we know who your main competitors are, we can investigate to find out what methods those companies are using for their own web sites. We will find keywords and back links by spending some time with these competitors.

The more knowledge we have of you, the more success you’ll have and the more value we’ll be able to give to you. We would prefer to limit the extra time and money researching things that could have been easily identified at the beginning of the contract process.

We know and understand what our limitations are and we plan for it accordingly. A little bit of prep work can go a long way, and that makes everyone happy.

Intelligent Links offers a range of products and services to its clients but its main offering is a High Quality Link Building package that is priced per link per month.

The priority for every successful Link Building campaign is to select Key Phrases that work for you and actually convert visitors into sales.

We generally advise on a two-step strategy for a successful SEO strategy. The first step is to achieve a Google Page 1 position for a given Key Phrase which will attract visitors to your Website.

The second step is to ensure that the Key Phrases chosen are such that a high percentage of visitors are converted into a Sale. This is very important and avoids clients spending heavily on Key Phrases which don’t work for them.

Hence Cost Per Acquisition can be viewed firstly as the cost of attracting an enquiry and secondly as the conversion ratio for those enquiries.

The main point to consider when conducting an SEO campaign is that there is little or no value in achieving a Google Page 1 ranking for a Key Phrase which no one uses or is used frequently and attracts lots of visitors who do not lead to a sale.

Our Link Building team can advise on all aspects of Key Phrase selection leading to a successful Link Building campaign.

Download our New Clients Questionnaire in Microsoft Word format by clicking here.

Intelligent Links approves of this SEO Guide book from Google and suggest all our customers consult this book. It can be downloaded for FREE here.